CATEGORY: Startup Success

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  • Understanding How Customers Feel at the Moment of Buying

    Posted June 23, 2015

    Marketers have appealed to customers’ emotions since long before the term marketing even existed. Now, they’re turning that idea on its head, trying to adjust their messaging to what potential customers are already feeling when they make a purchase. To truly identify with customers’ emotions, leaders of companies and organizations are moving beyond analyzing the…

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  • Startup CEOs Offer Keys to Finding the Right Co-founders, Employees and Investors

    Posted June 16, 2015

    Choosing the right people for a startup is so critical that one CEO says it’s even a higher priority than deciding what your company will do. “First get the who, then the what,” said Michael Winwood, CEO of Optomi, an IT services company. Finding the right people means connecting with the right co-founders, the most…

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  • Funding Your Startup: Tips for Raising Capital

    Posted March 18, 2015

    The options for funding a startup range from self-funding through venture funding, and can include money from friends and family, small business loans, angel investors, and micro-venture. Almost all business leaders start with bootstrapping, or getting things going with their own money.

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  • Six Keys to Creating and Achieving Goals in Business and Life

    Posted February 9, 2015

    At the semiannual meeting, everyone in the department set semiannual and annual goals. But a year later, virtually everyone had fallen short — a problem, because goal attainment defined how this company’s leaders evaluated performance. The scenario wasn’t unusual, either: Plenty of other departments received a black eye for not reaching their goals. The problems…

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  • Knowing When Your Startup Needs to Pivot

    Posted November 5, 2014

    Successful startups almost never exit the way they started. Exiting — going public or getting acquired by a larger company — is the goal of all startups that receive external investments, and they almost always involve changing strategy or pivoting. Negotiating a pivot at the right time involves business leaders keenly anticipating market changes and…

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  • Corporate Social Responsibility is at the Foundation of Today’s Startups

    Posted September 3, 2014

    These days, the idea of corporate responsibility is likely to be part of the founding structure of a startup. Socially aware companies are no longer content to wait for several years of business success and then start philanthropic foundations. They want to help out now. And it’s not just the newcomers: Startups and corporate veterans…

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